The name Base Coat was inspired by the philosophy of the business and brand: Do simple things extremely well. A beautiful set of nails starts with a healthy base coat. That is the foundation of our business and also the inspiration behind the two X’s in our logo: 10 fingers and 10 toes — XX. We expect every set of nails that walks out the door to be flawless. We also demand the same of our staff, vendors, and products. By stripping everything down to its raw essence we are able to deliver on the promise that the time people spend with us is the most relaxing part of their day.