A catalyst in the revitalization of Downtown LA
Building on a Legacy, Embracing the Future
The DTLA Alliance is a coalition of over 2,000 property owners in the Downtown Center district of Los Angeles. For over 25 years, the organization has been at the forefront of revitalizing DTLA with its commitment to enhancing the quality of life in the Downtown Center, a now bustling commercial, residential, and cultural hub in the heart of the city which includes Bunker Hill and the Grand Avenue cultural corridor, the Financial District, Jewelry District, and 7th
Street Restaurant Row. From 24/7 safe and clean operations to a range of economic development and marketing programs, community events, placemaking and advocacy initiatives, the DTLA Alliance helps a vibrant community of business leaders and local merchants, artists and entrepreneurs, residents, workers, and visitors, reach its full potential.
The DTLA Alliance administers the 65-block downtown center business improvement district which is bounded by the Harbor Freeway to the west, First Street to the north, Main and Hill Streets to the east, and Olympic Boulevard and 9th Street to the south. Property owners of the more than 3,700 District parcels provide funding for the organization’s services through a special property tax assessment.
Established in 1997 as the Downtown Center Business Improvement District (DCBID) by pioneering Downtowners lead by visionary founding President & CEO, Carol Schatz, the organization changed its name to the DTLA Alliance in 2024. As the DTLA Alliance, we build upon our rich history with a mission that encompasses a broader scope, aligning with the evolving nature and needs of our city center. Our commitment to creating a welcoming, thriving, and flexible Downtown LA remains unwavering.
DTLA ALLIANCE BOUNDARIES
Enhancing the quality of life in the Downtown Center
The Downtown Center district is a 65-block district managed by the DTLA Alliance that is bounded by the Harbor Freeway to the west, First Street to the north, Main and Hill Streets to the east, and Olympic Boulevard and 9th Street to the south.
Staff & Board
Meet the DTLA Alliance Team
A dedicated team of seasoned professionals provides Safe and Clean, Marketing, and Economic Development services for the district. The Board of Directors represents property owners from over 40% of the District, and members reflect the diverse landscape of the stakeholders, from small condominiums to large office highrises. The Board’s property representation includes residents, museums, hotels, developers, and real estate managers.
A Year in Review
The DTLA Alliance continues to play a vital leadership role in the resurgence of Downtown LA. Our Annual Report details how property owner assessments are used to continue to provide services such as 24/7 safety patrols, street and sidewalk cleaning, trash removal, community engagement, and recruiting new businesses and residents to the Downtown Center district.
Updates from our District
The Quarterly District newsletter highlights the DTLA Alliance's programs and activities that make the Downtown Center district a great place to be.
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Be Part of the DTLA Alliance
Join the DTLA Alliance and help DTLA reach its full potential.
Media Highlights about Downtown LA and the DTLA Alliance
Stay on top of key DTLA-related news and remain current with neighborhood highlights and general updates about the DTLA Alliance.