"BIG ART. BIGGER DREAMS." Turns DTLA into an Immersive Outdoor Art Museum
“Big Art. Bigger Dreams.” Turns DTLA into an Immersive Outdoor Art Museum Inspired by Global Sport and Local Spirit
This month, Downtown Los Angeles is transforming into the city’s largest canvas. “Big Art. Bigger Dreams.” is a bold new initiative bringing large-scale public art to the heart of DTLA, turning iconic buildings into monumental works of creativity, culture, and collective imagination. As Los Angeles gears up to host a multitude of world-class sports events now through 2028, these murals serve as a visual legacy for a city preparing to take the global stage.
Curated by the nonprofit Street Art for Mankind (SAM), in partnership with DTLA Alliance, Council District 14, and the City of Los Angeles, the project will ultimately feature over a dozen murals installed across DTLA between now and 2028. Each artwork speaks to the values that define both great cities and great competitions—resilience, equity, creativity, and unity.
The first three murals, proudly supported by The Coca-Cola Company, are being installed at landmark DTLA locations: The Bloc, Figueroa Eight, and the Los Angeles Athletic Club. Each mural will explore powerful themes like sustainability, education, and women’s empowerment—timeless ideals that resonate with LA's spirit and reflect the city’s identity as a place where bold dreams take shape.
Beloved LA-based artists David Flores, Emily Ding, and Shamsia Hassani are responsible for the first series of murals. Work is currently underway now through May 17th, and you’re welcome to witness the transformation in real time.
A public unveiling ceremony will take place on Friday, May 16 at 2 PM at the Los Angeles Athletic Club's parking lot (618 S. Olive Street). The event will feature remarks from the artists, project leaders, and community partners, followed by refreshments and a guided walking tour of the newly completed works. a free, community art walk will also take place on Saturday, May 17 at 11 AM, also beginning at the Los Angeles Athletic Club parking lot.
Come experience the power of art in motion, and see Downtown LA through a new lens—one filled with creativity, ambition, and the shared dream of a more vibrant city for all.
RSVP here to attend our Mural Unveiling & Artwalk on Friday, May 16!
