The Avenues of Grand Culture

Designing a Truly Grand Streetscape

Creating an experiential streetscape worthy of LA’s Grand Avenue of Culture, but with a twist: the interplay of light (Upper Grand) and dark (Lower Grand).

Map of the Site Today

The Location Today

Visual Art Projections

Streetscape Amenities

Visual Art Projections

Location

Issues to Solve

Inconsistent pedestrian experience on Upper Grand
Unloved and forgotten Lower Grand
Mismatched street character, building, and uses
Connecting Upper and Lower Grand

The Possibilities

A new pedestrian-friendly streetscape
Cultural markers from the Cathedral to the library
Visual connector from Upper Grand to Lower Grand
Upper Grand prestige of iconic buildings & uses
Corporate & tourist cultural mix
Proximity to Metro’s Regional Connector

Criteria

DTLA Branding establishes cohesive identity for District
Cultural Impact supports diverse culture that defines District
Critical Mass areas where people regularly gather or cluster
Connections nurture value of parts working together

Before

After