The Avenues of Grand Culture
Designing a Truly Grand Streetscape
Creating an experiential streetscape worthy of LA’s Grand Avenue of Culture, but with a twist: the interplay of light (Upper Grand) and dark (Lower Grand).
Map of the Site Today
The Location Today
Visual Art Projections
Streetscape Amenities
Visual Art Projections
Location
Issues to Solve
- Inconsistent pedestrian experience on Upper Grand
- Unloved and forgotten Lower Grand
- Mismatched street character, building, and uses
- Connecting Upper and Lower Grand
The Possibilities
- A new pedestrian-friendly streetscape
- Cultural markers from the Cathedral to the library
- Visual connector from Upper Grand to Lower Grand
- Upper Grand prestige of iconic buildings & uses
- Corporate & tourist cultural mix
- Proximity to Metro’s Regional Connector
Criteria
- DTLA Branding establishes cohesive identity for District
- Cultural Impact supports diverse culture that defines District
- Critical Mass areas where people regularly gather or cluster
- Connections nurture value of parts working together
![Original Image](https://img.ctykit.com/cdn/ca-dtla/images/reim_fm_grand-ave_01_existing.jpg)
![Future Image](https://img.ctykit.com/cdn/ca-dtla/images/grand-ave_overlay2_v2.jpg)