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DTLA Re-Imagined

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What is DTLA.Reimagined?

DTLA Re.Imagined is a series of events, activations, and exhibitions re-envisioning Downtown’s streetscapes and public spaces by and for its residents, workers, and visitors. The Downtown Center BID (DCBID) partnered with two internationally recognized, award-winning Downtown architecture firms– CallisonRTKL and Bureau Spectacular with Jimenez Lai– to reimagine what DTLA is today, and what it could be tomorrow.

Evolving out of the DCBID’s strategic placemaking initiative, DTLA Re.Imagined encompasses big ideas, future visions, a design expo, and symposium. A multilayered creative project, DTLA Re.Imagined explores Downtown LA’s untapped potentials and defining characteristics, discovering what makes DTLA unique and envisioning ways to build its future. Together, let’s imagine the next stage of our city’s evolution.

"DTLA Re.Imagined reveals and explores Downtown LA’s iconic elements and unique qualities, showcasing what makes DTLA special and highlighting opportunities to shape its future."

- Nick Griffin, DCBID Executive Director

The Downtown Center Business Improvement District (DCBID) is a coalition of over 2,000 property owners in the central business district of Downtown Los Angeles.

For more than 20 years, the DCBID has been committed to enhancing the quality of life in the Downtown Center, a now bustling commercial and residential hub in the heart of the city which includes Bunker Hill, the Financial District, and the Jewelry District. From 24/7 safe and clean operations to a range of economic development initiatives, marketing programs, and community events, the DCBID helps a vibrant community of business leaders, retailers, artists, and residents reach its full potential.