Programs

Working Towards a More Dynamic Downtown

Through a variety of programs and initiatives, we work across sectors to promote the key drivers of the Downtown economy and attract new business, investment, and development.


Hacking the Highrise

Reinventing Downtown’s Office Towers

Explore how DTLA’s office towers are being reimagined for a new era of city living and a new generation of tenants. Through tours and events, panel discussions and reports, we take you into the future of Downtown’s most innovative workplaces.

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Art of Retail

Build Your Vision in DTLA

With a mix of business and creativity, the Art of Retail helps retailers and property owners seize the opportunity of the dynamic Downtown market. Using storefront window displays, targeted digital advertising, and experiential programming, this initiative speaks to the art of successful retailing in the heart of the city.

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DTLA Works

Promoting Office Leasing in Downtown LA

DTLA Works is attracting new companies to Downtown LA by promoting the diversity of industries, variety of office buildings and workspace options, and unparalleled transportation infrastructure that have made it the region’s economic center. With a mix of industry-focused content, events, and targeted digital advertising, this initiative supports office tenants, brokers and property owners.

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Pop-Up Connect

Find Your Space, Make the Scene

We’re making it easy for new brands and businesses to establish a presence in DTLA with our retail space matchmaking program, Pop-Up Connect. By facilitating relationships between brokers and property owners with valuable retail space and companies ready to make a splash in this dynamic market, we’re creating new opportunities for each. With Pop-Up Connect, a short-term lease may have a long-term impact on your bottom line. Ready to start looking for the perfect spot? Email econ@downtownla.com to discuss your next steps!

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Broker Luncheons

Supporting the Brokerage Community with DTLA Data…and Food!

Throughout the year, we host informal lunch & learn-style meetings for brokers interested in the Downtown market where we share up-to-date economic and development news and insights about the ever-evolving environment of DTLA, made all the more appetizing with a taste of Downtown’s unique food scene, these invite-only events are an opportunity for education and networking.