DTLA Stories
Thinking Outside the Big Box
DATALAND is a great example of the “experiential retail” and “retailtainment” trends shaping the future of retail in DTLA. Flagship brand locations like the new Adidas store and its Broadway neighbors Apple Tower Theater and Nike Jumpman are also about the experience and brand as much as the shopping. Like DTLA’s vibrant cultural sector and innovative dining and nightlife scene – it’s what makes DTLA the place to be, IRL.
For more on this story, see DTLA Retail.