American Icon - a Mustang Immersive Experience

Ford has launched American Icon: A Mustang Immersive Experience — think Van Gogh exhibit but with Mustangs from your favorite movies and shows, 360° projection galleries, a 4D thrill ride, and more. This 20,000-square-foot, cinematic, entertainment-first world is designed to immerse a new generation in Mustang’s legacy of freedom, performance, and rebellion. American Icon will pop up in cities across the country over the next few years. Given the role the Mustang has played in car culture in LA, it only seemed fitting to launch this experience in LA. The experience is open every week until February and welcomes guests of all ages.

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