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DTLA Alliance Mobile App Privacy Policy

Introduction

This Privacy Policy (the “Policy”) explains how the DTLA Alliance (“DTLA Alliance” or “we”/ “our”/ “us”) uses your personal information in connection with this mobile application (the “App”). This Policy details what information we collect, how we use it, and the choices and rights you have regarding its use. Our aim is to give you the necessary insights to make informed decisions about your interactions with us, including via this App. By using the App and providing your personal information to us, you give us permission to process your personal information as described in this Policy. If you do not agree with the data collection practices described in this Policy, do not download or use the App.

Scope of This Policy

This policy applies only to information we collect in this App, including via electronic communications sent through this App. This policy DOES NOT apply to information that:

  • We collect offline or on any other of our apps or websites, including websites you may access through this App.
  • You provide to or is collected by any third party.

How We Obtain Information

We obtain the information we collect about you through various means and sources, including:

  • Information We Collect When You Download the App. When you download the App, we may collect certain information about your download. For example, we may collect details of the device you used to download the App and your internet connection, including the device's unique device identifier, IP address, operating system, browser type, mobile network information, and the device's telephone number. We use this information to keep track of the type of devices that download our App and to help provide the App and its content to you in the proper format.
  • Information You Provide. We collect information you provide to us on or through the App, including any contact information you provide, the contents of the communications you share with us, and things you allow us to collect via your device settings, such as your geo-location and phone number.
  • Third-Party Sources. We collect personal information from third parties, including other users of the app, law enforcement, and our vendors who help provide the App.

Information Collected and How We Use It

We collect and use personal information for several purposes, including to provide our App and the services we offer through it. The personal information we collect, and how that information is used, depends on how you interact with us and the choices you make when engaging with us. This section provides an overview of the types of personal information we may collect about you and the general purposes for which they are used in particular contexts. Please note that the actual information collected, and its use, may vary depending on your interactions with us and the App you use.

Personal information We Collect Directly From You Online or In Person

This section describes the personal information we collect about you when you provide it directly to us through the App.

What We Collect or Process

  • Contact Information (Identifiers). We collect your name, email address, telephone number, physical address, and any other personal identifier you provide in a form or other communication.
  • Submitted Content. If you upload, submit, or transmit information or content to us using our App, we will collect any personal information contained within that content. We ask that you ensure that you respect the privacy of any individuals whose personal information may be in the content you transmit to us.
  • Data You Give Us Permission to Access. If you permit us to access certain data via your device permissions, we will collect this data. For example, if you enable the App to access some or all of your photographs via your mobile device permissions, the App will receive the permitted access to that content and data.

How We Use It

  • To Communicate With You. We will use your personal information to facilitate our communications with you. For example, we will use your email address to respond to your email requests. The length of time we maintain your contact information and your communications varies depending on the context.
  • Service Fulfillment: We use your personal information to perform a variety of services essential to our business purposes, such as responding to your requests submitted through the App.
  • Business Operations: We use personal information to perform our essential operations, such as record keeping, maintaining the security and integrity of our App and offline operations, including protection against fraudulent or illegal activities. This includes validating your identity as necessary.
  • Quality Assurance and Improvement: We use personal information to maintain and improve the quality and safety of our App and offline services.
  • Additional Uses Described: In any other way we may describe when you provide the information or any other purposes for which you provide your consent.

Personal information Collected Using Online Data Collecting Tools

When you download, access, and use the App, it may use technology to automatically collect certain data.

What We Collect or Process Using Data Collecting Technologies

  • Usage Data. We collect information about your device and the software and systems you use to access our App, such as your including traffic data, location data, logs, and other communication data and the resources that you access and use on or through the App.
  • Device Information. We may collect information about your mobile device and internet connection, including the device's unique device identifier, IP address, operating system, browser type, mobile network information, and the device's telephone number.
  • Stored Information and Files. The App also may access metadata and other information associated with other files stored on your device. This may include, for example, photographs, audio and video clips, personal contacts, and address book information.
  • Location Information. If you enable it on your device, the App may collect real-time information about the location of your device.

How We Use It

  • To Provide Our App in a safe and secure manner, such as to present it and its content to you, to communicate with you about changes to our App and our services, and to maintain and improve the security and performance of our App.
  • Communications and Support, such as to review and respond to your requests or inquiries, provide updates, notices, and requested communications, send you important transactional information, request feedback, or as necessary to fulfill our obligations to you.
  • For Our Legitimate Business Operations, such as to make strategic decisions concerning our business operations, comply with our legal obligations, and to protect the rights, safety, and property of the App, our users, and third parties.
  • Data Aggregation. We may aggregate information associated with your use of the App with that of other users for analytical and reporting purposes. This aggregated data is anonymized or deidentified and does not identify you personally. Aggregated data may be used for various purposes, including statistical analysis, without further notice to you and without obtaining additional consent.
  • With Your Consent: We use information about you where you have given us consent to do so for a specific purpose not listed above.

Third Parties Who Help Provide Our App

When you use the App or its content, certain third parties may use automatic information collection technologies to collect information about you or your device. These third parties [may] include

  • Functionality Providers. Third parties assist us in providing various online functionality, such as our accessibility tools.
  • Web Hosting Providers. Our hosting and infrastructure providers will receive personal information about your device, including your IP address, device, and browser information, as well as your activity on the App, in order to provide the hosting services.

Other Purposes for Processing Personal information

While less frequent, there are other scenarios where we may use or disclose your personal information:

  • Audits Involving External Entities: Sharing data with external organizations, including those we collaborate with or those that evaluate our business operations, to ensure compliance with industry standards or legal obligations.
  • Legal Obligations: Fulfilling legal obligations such as responding to subpoenas, court orders, or other binding government requests. In the rare event of litigation, we may use your data to establish, exercise, or defend legal claims.
  • With Your Consent: We use information about you where you have given us consent to do so for a specific purpose not listed above.

Disclosure of Your Personal information

We may disclose the above information to the following types of parties:

  • Public Records Requests. Your personal information may be part of a public record that could be subject to a Public Records Act request. The California Public Records Act (PRA), Gov. Code §§ 7920 et seq., gives the public the right to inspect government records upon request, with some exemptions. For example, certain information is exempt from disclosure, such as portions of public records that contain personnel, medical, or similar files. In response to a PRA request, we will redact personal information if an exemption applies, or if required to do so by other laws. In the event of a conflict between this privacy notice and the Public Records Act, the Information Practices Act and/or other law governing the disclosure of records, the Public Records Act, the Information Practices Act and/or other applicable law will control.
  • Business Services Providers. These are persons or entities with whom we have a relationship to provide business operations services and support to DTLA Alliance. These companies, known as “service providers,” are contractually obligated to use your data only for the service they're providing and cannot use it for anything else. These providers may include the following:
  • Authorized Disclosures: To any party when authorized by the individual to whom it pertains to share it.
    • IT Operations Providers. These include cloud computing service providers, internet service providers, data backup and security providers, functionality and infrastructure providers, and similar service providers.
    • Business Operations Providers. These include service provider with whom we partner to provide day-to-day business operations, security vendors, business software service providers, and similar entities.
    • Professional Service Providers. These include lawyers, security professionals, and other similar parties when disclosure is reasonably necessary to comply with our legal obligations, prevent or respond to fraud or abuse, defend ourselves against attacks, or protect the rights, property, and safety of us, our customers, and the public.
  • Law Enforcement/Government Agencies. Persons to whom we are required by law to provide information, such as pursuant to a subpoena or a court order.

Your Rights

In accordance with the Information Practices Act, you have the right to review the personal information we have collected about you and request a correction of any personal information that is not accurate, relevant, timely, or complete. You also have the right to have any electronically collected personal information deleted by us, without reuse or distribution.

To do so, submit the request to info@downtownla.com and include “Access Request” or “Correction Request” in the subject line. We will take reasonable steps to verify your identity before granting access or making corrections to any personal information.

Data Retention

We retain your personal information only as long as needed to fulfill the purposes we collected it for, including satisfying legal or reporting requirements. To determine the appropriate retention period for personal information, we consider (i) the amount, nature, and sensitivity of the personal information; (ii) the potential risk of harm from unauthorized use or disclosure of your personal information; (iii) the purposes for which we process your personal information and whether we can achieve those purposes through other means; and (iv) the applicable legal requirements related to our processing activities, including our obligation to comply with the California Public Records Act. If you have any questions about the specific retention periods for different types of your personal information, please feel free to contact us using the Contact Information provided below.

Children’s Privacy

Our App is not directed to children under 16 (or other age as required by local law), and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please use our Contact Information. If we become aware that we have collected the personal information of a child, we will take steps to promptly delete such information.

Updates to This Privacy Policy

We reserve the right to modify this Policy at any time to reflect changes in our practices, services, or legal obligations. Any modifications will be effective upon the date specified in the updated Policy. If we make material changes to this Policy that significantly affect your rights or the way we use your personal information, we will notify you through the most appropriate channels. Generally, this will be done by updating the date at the top of this page. However, other notification methods may include sending an email to the address you have provided, posting a notice on our App, or other methods as required by law. Your continued use of our App following the posting of changes constitutes your acceptance of such changes.

We will indicate the date of the last revision at the top of this Policy. We encourage you to periodically review this Policy to stay informed about how we are protecting your personal information.

Contact Information

If you have any questions or concerns about this Policy or our data practices, you can reach out to us through the following means:

Email: info@downtownla.com

Phone: (213) 624.2146

Mail: 600 Wilshire Blvd., STE 870, Los Angeles CA 9001

Last Updated: 7.30.2024